Show your followers what it’s like to work for your company, etc. The bottom line: If you’re not using videos on social media, your customers are becoming unengaged - fast. The best way to protect your intellectual property from being appropriated on social media is to not put it up there in the first place. Although you own the content you place on one of these social media sites, you have granted a license to the media site to use the content and for others to view it.
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Use of social media technologies must follow the current laws and standards that govern information and information technology. Below is an explanation of the most common policies and standards that impact the use of social media.
Print out the HHS Social Media Policies Checklist to make sure you have addressed the relevant standards and policies. You can find further guidance from the HHS Office of the General Counsel and from the HHS Office of the Chief Information Officer.
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Section 508 requires that all website content be accessible to people with disabilities. This applies to Web applications, Web pages and all attached files on the intranet, as well as, internet.
Departmental social media sites and content must clearly identify ownership or sponsorship through the use of Department or OPDIV branding. HHS logo policies also apply when used with third-party sites or applications.
Many new online technologies allow for the submission of user-generated content. HHS encourages this public interaction with the following caveats:
- All comments must be reviewed and cleared (moderated) before they are posted.
- Comments must not be posted if they contain:
- Blatantly partisan political views
- Explicit commercial endorsements
- Discriminatory, racist, offensive, obscene, inflammatory, unlawful or otherwise objectionable statements, language or content.
Many third-party sites and applications have specific guidelines for the use of trademarked images and logos. Consult the specific site or application you are using for more information.
HHS Websites are able to link to non-government Websites according to the HHS Linking Standard. These links, which include those to third-party websites on which HHS content is held, should include an exit disclaimer.
Consider the value in liking/ following a specific entity and what it may convey to your audience. In many cases, following an organization may convey endorsement of the entire entity, while retweeting or reposting content from another entity may only imply endorsement of the content that is being reposted. Consult your external link policy for guidance on Liking, Following, or Friending other entities and reposting their content within government accounts on third-party networks.
All content posted to third-party sites should also be verifiable through an agency’s official website. People should also be able to obtain comparable information and services through an agency’s official website or other official means. For example, members of the public should be able to learn about the agency’s activities and to communicate with the agency without having to join a third-party social media website. All third-party sites should also provide a link back to the agency’s official website. In addition, if an agency uses a third-party service to solicit feedback, the agency should provide an alternative government email address where users can also send feedback.
The rules governing the maintenance of Federal records and web records cover records associated with the utilization of social media. The maintenance of these records, in either electronic or print format, is the responsibility of the office or agency originating the content. Read the HHS Web Records Policy & Guidance to learn more about the required schedule for maintaining web records. Be sure to contact your Records Official to determine if there are additional considerations for records specific to social media. Read more from the National Archives on the Implications of Recent Web Technologies for NARA Web Guidance.
- Policies and standards that apply to all HHS Web sites
Most are never going to be seen in search results or indexes just because of how many sites already exist.
But you can help your new website get noticed by using social media. Social networks like Facebook and Twitter have rapidly become a winning space for companies that want to promote their sites.
Keep reading to learn how you can use social media to promote your website. And give us a call at 888-601-5359!
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Speak with a Marketing Strategist Today10 ways to promote your website using social media
The following 10 strategies are all designed to promote your website before other strategies like search engine optimization (SEO) take effect.
Try using one or more of them for maximum impact as you begin to build your presence online!
1. Build a Social Media Presence
Do you already have a social media presence for your business? If so, and you have followers, you're on the right track!
If not, don’t worry — you still have plenty of time to build your social media pages and establish your presence online.
First, decide which social networks make the most sense for your company. Not all e-commerce B2C businesses will thrive on LinkedIn, and not all technical B2B companies will work on Instagram.
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Once you’ve decided which networks to join, create your accounts. Try and keep all usernames the same across the board. Once the accounts are created, make sure you fully fill out your profiles.
Include a photo of your logo as your profile photo and add a cover image. Add an about section, store hours, and address if applicable, email, and phone number. Make sure that you include your new website’s URL address. Start building followers by inviting your friends, family, employees, and any known customers to like and follow your profile pages
Make it a habit to post to your page regularly, and be sure to include engaging and fun photos and videos and include links to your site in the post copy.
2. Join groups on LinkedIn
Your LinkedIn company page can’t join LinkedIn groups, but you can with your personal profile.
Join a few that are relevant to you and your company, such as a national association related to your industry.
Once you’re in a group, share content from your site that other members of the group will find helpful, like your latest blog posts or a recent whitepaper. Make sure you’re communicating in the group authentically, as you don’t want to come off spammy or too pushy.
Video: How Much Does Social Media Marketing Cost?
3. Create Video Content
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If you haven’t already decided to create a YouTube account for your business, you might want to re-consider. YouTube is unique because it’s equally a video hosting site, social network, and search engine.
It’s owned by Google, and it’s a great way for you to post videos and ads about your company.
It’s surprisingly easy to get your new YouTube channel up and running. The hardest part is getting ideas for videos that you can post.
Even then, you can post virtually anything that comes to your mind. How-to videos are always great, and you can also post videos that show off your products, satisfied customers, or even your team.
Just be sure to take advantage of all the features YouTube has to offer. Include links in your profile, channel art, and descriptions of your videos. Utilize tagging when uploading a new video for additional reach.
With so many possibilities and optimization options, you can quickly turn YouTube into a big traffic-driver for your new website.
Bonus: You can share the video content you create for YouTube on your Facebook and Twitter channels as well. Video is a huge driver of engagement and traffic on social media these days, so make sure to cross-post any video you create to all of your channels.
4. Promote Your Website With Ad Spend
Every major social network offers a variety of advertising objectives you can use to promote your new website. You can choose from Facebook boosted posts, Twitter or LinkedIn website click ads, Pinterest promoted pins, and so much more.
You pick who sees your ads based on people’s interests and other demographic information you provide. You can also use information you already have to target past or current customers through email lists or geographic information. Then, those ads direct qualified traffic back to your website so you can turn them into customers.
You can set strict budgets on how much you’ll spend for each ad too. That means you won’t go over-budget, and you can get lots of new potential customers in the meantime.
5. Utilize Trending Hashtags
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Have you ever seen a trending hashtag and thought, “I really wish that our company could join that trend”? Now is your chance.
If you have a blog on your new website, write a post about something that’s pertinent to your industry and somehow relates to a trending hashtag.
Sometimes, you can predict what will trend, such as #TBT, which stands for “Throwback Thursdays,” when Twitter users post photos from their past with the hashtag #TBT.
Write a post about something that fits #TBT, such as the story of how your company was founded, and add the hashtag to your tweet when you share the post on Twitter. That way, millions of people can potentially see your tweet and go to your website.
Use online tools to research popular hashtags on Twitter. Some, like #TBT happen every week. There may even be weekly trending hashtags that relate to your industry, such as #SmallBusinessSaturday for entrepreneurs or #SlowCookerSunday for those in the food industry.
6. Develop a contest and market it only on social media
Everyone loves a great giveaway or contest. If you want to get people to go to your website, you can always use a contest to draw attention to your brand.
For instance, create a contest landing page on your website and then promote the contest to your social media followers to drive traffic to your site. You could even offer participants the opportunity for bonus entries by asking them to promote the contest on their social media pages with a shareable link.
That gets you a lot of new email addresses for your email marketing campaigns, plus it lets participants easily enter for a chance to win something while generating buzz through social shares.
7. Create Teaser Images to Build Anticipation
Build buzz and anticipation for your new site launch by creating custom imagery on social media that makes people want to see your brand new website.
Take a screenshot of your homepage and then use photo editing tools to blur the details out, or use a red curtain image vector as the link preview photo. Then create engaging copy encouraging users to click to see the brand new site or site re-design.
8. Share customer testimonials
Even if you haven’t been in business long, if you can get a handful of people to share testimonials with you, make sure to ask.
Once you’ve collected a few, keep all of your customer testimonials in one place. That way, everyone can read about your business from the perspective of a customer.
You can then create an image using the quote from the testimonial to share on your social media pages. In the post copy for the image, link to your testimonials page so that people can read more. People trust other people and they’ll be interested in seeing how other people feel about your business.
9. Consider Getting Help From Influencers
Influencer marketing is a growing trend on social media. Influencers are people who have successful blogs or a strong social media presence that are willing to work with brands and companies to promote their products and services for a fee.
Influencers offer many different services, making them a good fit for all different types of business goals.
10. Use Social Listening to Connect With Potential Customers
Finding new customers can be as easy as a Twitter search. Simply search words or phrases on the platform that are related to your industry. For example, if you’re a bank, search “new bank” to see people who are looking to join a new bank and reach out to introduce your company and its services.
On Instagram and Twitter, make sure you’re regularly searching your company hashtags to see if anyone is sharing user-generated content. You can also search terms and follow people similar to your target audience and interact with them in an authentic way by saying things like, “I know what you mean!” or “Same here!” It’s just important to get your brand out there so you can start generating some buzz for your brand new website.
WebFX knows social media inside and out
At WebFX, we have a full team of social media experts who know all the best ways to engage and grow your followers. We’ve worked with hundreds of clients in the past to help swell their bottom lines all through social media. And now, we’ll do the same for you!
Contact us today to create a specialized social media strategy for your business!